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M&S using AI as personalised style guru in hopes to boost sales

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Shoppers can use technology to advise them on outfit choices based on their body shape and style preferences

Marks & Spencer is using artificial intelligence to advise shoppers on their outfit choices based on their body shape and style preferences, as part of efforts to increase online sales.

The 130-year-old retailer is using the technology to personalise consumers’ online experience, and suggest items to buy.

Continue reading… World news | The Guardian

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